This past summer, soccer fever swept the country — and Big Grove, a leading craft brewery in the Des Moines, Iowa area, was ready to seize the excitement of the tournament's electric energy.
Alexi Schlesinger, Store Director, and his team at Big Grove Brewery recognized an opportunity not just to celebrate the sport, but to bring their community together in a big way.
“Obviously we knew the World Cup was coming up this summer, so as a company, we talked about it and how we wanted to participate and showcase that sporting event. We saw it as an opportunity to bring communities together, specifically around our taproom, which is a large space as it is,” remarked Schlesinger.
Big ambitions call for the right partner, and the team at Big Grove knew exactly what they needed to elevate their watch party from good to unforgettable for each match day.
"We were able to partner with Musco for a big LED display, which became the feature piece of what we put together."
By getting in touch with our team at Musco LED Videoboard Systems, Alexi and the Big Grove team were able to add a MuscoMAX™ Videoboard Trailer to the top of their shut down street, expanding the watch party well beyond the taproom’s walls.
For Big Grove, incorporating a MuscoMAX Videoboard Trailer wasn’t just about size — it was about flexibility and ease of use that came with the unit.
That combination of mobility and performance gave Big Grove the confidence to think bigger than a single watch party.
What began as a modest test run with small expectations of a one-off watch party, quickly snowballed into an eight-time repeat of shutting down their street, slinging beer, and opening their doors up to hundreds of fans. As momentum behind the tournament began to build, so did Big Grove’s ambitions.
"As the concept came together, it was like, 'Well, do we go all in? How big do we want to go?' And then it just came together, where pieces and layers kept adding on,” explained Schlesinger.
For the team at Big Grove, this wasn’t just an opportunity to sell massive amounts of their famous brews and enjoy the tournament; it was a chance to throw open their doors to an entirely new crowd — one they’d never reached before.
"Overall, it brought people in here who had never been to Big Grove before, maybe never even thought of coming. Now they're able to come in, have a fantastic experience, and hopefully, they'll come back."
For Alexi and the team at Big Grove, the summer’s success went far beyond a soccer celebration, craft beer, and building the ultimate watch party around an outdoor LED screen. At its core, this was about uniting a community for a summer no one would forget.
"It was an opportunity for us to provide something for different communities that might not fit into our standard business model. Hopefully, they'll come back and enjoy our space in a different capacity."
Big Grove’s story is just one chapter in a much bigger playbook. This past summer, more than 100 watch parties lit up sports and entertainment venues nationwide, bringing real-time, live match excitement to fans from coast to coast. Curious how it all came together? Check out our full recap for a closer look at the summer’s biggest tournament moments.
City streets, parks, youth soccer fields, and local bars became electric fan zones overnight. In a packed plaza in New York City or on a community field in the Carolinas, the energy was the same — unmistakable. Crowds gathered. Communities connected. And through it all, MuscoMAX Videoboard Trailers delivered every goal, every celebration, in vivid, stunning clarity.
Behind every screen was a team committed to flawless execution. Our crews worked tirelessly to ensure each rental rolled out without a hitch — through every setup, every match, and every roaring crowd. The takeaway from this summer is unmistakable: when America gathers to watch soccer, they're gathering around MuscoMAX.
Alexi put it best when summing up how venues, fans, and the Musco team felt about the whirlwind season: "It was a successful summer — a busy summer, to say the least."
For Alexi and his team, the summer's success went far beyond soccer and craft beer. At its core, this was about uniting a community for a summer no one would forget and on a scale that would be hard to replicate without the assist of MuscoMAX Videobaord Trailers
“I don't think the watch parties would have been nearly as big without having the giant screen there. Nobody else was going as big as we did, and we were so thrilled with the turnout,” remarked Taproom Marketing Manager, Shauna McKnight.
From a short 15-minute drive up the road to the Big Grove Brewery to packed city streets and youth soccer fields nationwide, this summer proved one thing beyond a doubt: when America wants to watch the Beautiful Game, MuscoMAX Videoboard Trailers deliver an experience worth gathering around.
If your business is ready to create its own unforgettable watch party — or any large-scale outdoor event — a MuscoMAX Videoboard Trailer delivers the mobility, clarity, and reliability to make it happen. Explore our trailer rental options and see what MuscoMAX can bring to your community.
